Driving Consumer Banking Success for
a Prominent UAE Retail Bank

CASE STUDY

BFSI UAE

Client Overview

A leading retail bank in the UAE, historically focused on business banking, aimed to expand aggressively into the consumer banking segment. Their goal was to acquire a significant number of new credit card customers and establish themselves as a strong competitor in the market.

Challenges

Entering the consumer banking space posed significant challenges due to intense competition from established market players. The bank needed to scale rapidly without increasing fixed costs, requiring a success-based, variable payout model for its partnerships. Building a high-performing sales team while adhering to strict compliance and regulatory standards presented an operational hurdle.

Solution

To address these challenges, Innovations Group devised a comprehensive solution:

• Rapid Team Scale-Up: We tapped into our wide network of recruitment channels to onboard experienced sales professionals with proven expertise in the financial services sector and assembled a high-performing team capable of achieving results from day one.
• Compliance-Driven Operations: We set up a dedicated compliance team to monitor adherence to regulatory standards, including call audits, customer verification, and surprise inspections. Leveraging best practices from our experience with leading industry players, we ensured rigorous compliance while maintaining efficiency.
• Market-Leading Incentive Structure: We introduced a performance-based incentive framework to attract and retain top-tier sales talent. This structure motivated teams to deliver exceptional results while allowing the bank to control fixed costs.
• Strategic Market Insights: We collaborated closely with the bank to identify gaps in their credit card offerings and underwriting policies providing them actionable insights to refine products and target untapped customer segments, helping the bank gain a competitive edge.

Outcome

Within six months, we emerged as the bank’s most productive channel partner, surpassing all existing partners in performance. By the end of the first year, we became the bank’s largest acquisition partner, driving its rise to one of the top five credit card issuers in the UAE. Our partnership enabled the bank to solidify its position as one of the fastest-growing consumer banking entities in the region.