CASE STUDY
Client Overview
Our client, a leading Healthcare Brand in the UAE, faced an urgent need for volume hiring across various roles amidst the peak of the COVID-19 pandemic. With a critical requirement for Customer Service Agents, Nurses, Doctors, Accessioners, Phlebotomists, and Crowd Control Agents, they confronted the challenge of attracting a large pool of candidates while dealing with uncertainties regarding contract durations and the demanding nature of frontline work.
Challenges
- Urgent Volume Hiring: The client required over 1500 staff across multiple roles within a very short timeframe.
- Uncertainty in Job Contracts: Candidates were hesitant due to the lack of clarity regarding the duration of job contracts.
- Frontline Work during COVID-19: Convincing employees to work as frontline workers amidst the heightened risks posed by the COVID-19 pandemic
- Flexible Shifts and Remote Locations: Persuading candidates to work in flexible shifts and potentially remote locations added complexity to the hiring process.
Solutions
To meet these objectives, we implemented a targeted approach that balanced candidate attraction, streamlined processes, and comprehensive support:
- Attractive Compensation Packages: We attracted candidates by offering competitive salaries, comprehensive insurance coverage, along with additional benefits such as bonuses, food allowances, and hotel stays for those working in remote locations.
- Referral Bonus Program: Employees were incentivized with referral bonuses for each successful joiner they referred, encouraging internal recruitment.
- Localized Site Assignments: Staff were assigned to sites close to their home locations, reducing commute times and enhancing convenience.
Value Add:
- Pre-approved Visa Quota: Leveraging our strong network and three on-demand labor supply licenses, we secured a pre-approved visa quota of over 4000, expediting the visa process and ensuring compliance.
- Advanced Recruitment Infrastructure: A robust recruitment team combined with an in-built ERP system facilitated efficient candidate sourcing, selection, and onboarding.
- Client Portal and Self-Service Tools: A dedicated client portal provided real-time updates on onboarded candidates, while self-service tools empowered associates to manage their information independently.
- Transparent Reporting: Daily and monthly progress reports were captured and shared with the client, offering insights into hiring metrics, staff availability, and overall workforce performance.
Outcome
By implementing these solutions, our client successfully met their staffing requirements within the stipulated timeframe, even amidst the challenges posed by the COVID-19 pandemic. The expedited visa process and localized site assignments minimized disruptions, ensuring continuity of operations. Moreover, the comprehensive compensation packages and referral bonuses enhanced employee engagement and retention. Overall, our strategic approach not only addressed the immediate staffing needs but also strengthened the client's workforce management capabilities for future challenges.
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